"American Apparel is unashamedly concerned with dressing the urban-dwelling sixth former/early-twentysomething. To a degree, its laid-back, sporty, pretend-vintage, flirty sexiness defines that generation. It is sexy (tight, short, low-cut), it is clubby, it is casual; it is the antithesis of respectable office wear."
"American Apparel has also become synonymous with the New York 'hipster' movement. They dress exclusively in vintage, hats, designer one-offs produced by their hipster friends - and American Apparel....they're pretentious and over-attached to irony and they inspire vitriol in everybody. The hipster brand, and the American Apparel brand, are indistinguishable. I've always been a bit ambivalent to that H word which inspires hatred, jealousy and a mean spirit from people, all of which I find a bit tiresome because my brain isn't big enough to start pouring insults on a word/a movement/a style/a group of people (however you want to define the word...) that I only have a vague idea about. It's like me sitting on a fence whistling as said hipster walk by whilst someone else will mutter 'Damn hipsters!' and I'll be scratching my head thinking 'Ohhhh so THAT'S a hipster!' Ignorance is bliss?
Still, if my vague perceptions are anything to go by, I can hazily deduce that there apparently exists something of a 'hipster' uniform that is supposedly transcends across a lot of Western Civisilisation cities; skinny jeans/AA leggings, AA tee, white/black plimsols (peeps in London get them from Cheshire Street) and kerazy sunnies of some sort...
Ain't nutin' wrong with that... but under my rose tinted glasses for 2009, I've somehow come up with a slightly jazzier version of the formula that IF it indeed became the next gen of hipster uniformity, I'd gladly be labelled one (with a sticky label if you want...)...
Skinny jeans/leggings >> Skinny satin trews... hopefully these will come in all kinds of shades and effects too. DROPPING THE VIDEO REALITY SERIES ON HIPSTER STYLE...SOON...THATS FOR YOU!!!
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